L Fetcher Digital Embroidery
art direction / 3d art
Responsibilities on the project
Art Derector
M2V Lab.
2023 May - present
On-site
◾️ Established the signature embroidery style of L Fetcher brand.
◾️ Developed the pipeline for delivering hyperrealistic renders of embroidery designs.
Tools used
Adobe Substance 3D Sampler
Blender
Adobe Photoshop
Digital Embroidery Concept
The embroideries are created for brand L Fetcher with the eponymous main character, who shares his unique life experiences through the embroidery design.
Digital Embroidery Process
Embroidery creation requires multiple layers of a concept that will serve as a base for different type of stitches generated using Adobe Substance 3D Sampler.
All texture maps are rendered in Adobe Substance 3D Sampler.
Rendered layers: diffuse / ambient occlusion / height / normal map
Final light and render is done in Blender.
